INFORMATION COLLECTED AND USED BY POINTHEADS
When users register to receive emails from PointHeads (“Registered User”), PointHeads may collect personal information submitted by the Registered User such as name, mailing address, email address, and telephone number. PointHeads uses that information to authenticate Registered Users and to send notifications to those Registered Users relating to the PointHeads service or other matters PointHeads deems may interest the Registered User, including but not limited to special offers. PointHeads also uses the information to provide the products and services requested by the Registered User.
Besides PII, PointHeads may log and collect non-PII such as IP address, profile information, aggregate user data, and browser type from users of the Site. Data collected by PointHeads is used to improve the website services, to analyze trends, to administer the Site, to track users’ movements around the Site, and to gather macro demographic information about Site users. This non-PII may be shared with third-parties to provide more relevant services and advertisements to our users. If we share your email address with a third-party - a party other than us, our immediate contractors, and email service provider - the email will be shared solely in hashed, non-human readable form. IP addresses of those who visit the Site may also be recorded for security and monitoring purposes.
In addition, PointHeads may use pixel tags - tiny graphic images - to tell us what parts of the Website have been visited or to measure the effectiveness of users’ searches performed on our Site. Pixel tags also enable us to send email messages in a format that our users can read. And they tell us whether emails have been opened. This assures we target our emails of interest to our users.
PointHeads may also use a Registered User’s email address to send information such as updates or news regarding PointHeads and the PointHeads service. Our email messages may use “click-through URL” or similar technology linked to content on the Site. When you click one of these URLs, they pass through our web server before arriving at the destination web page. PointHeads tracks this click-through data to help determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply avoid clicking text or graphic links in the email.
PointHeads may collect information for market research, about user activities on the Site and on related websites, and, if you are using a mobile device, information about the location of your device. PointHeads uses this information to develop, deliver, and improve our products, services, and other offerings.
PointHeads takes your privacy seriously. PointHeads does not sell or rent your contact information to other marketers. To help us provide superior service, your personal information may be shared internally within PointHeads. There are also times when PointHeads may make certain personal information about you available to companies that PointHeads has a strategic relationship with or that perform work for PointHeads to provide products and services to you on our behalf. These companies may help us process information, deliver products to you, manage and enhance customer data, provide customer service, assess your interest in our products and services, or conduct customer research or satisfaction surveys. These companies are also obligated to protect your personal information under PointHeads’ policies. Without such information being provided, it would be difficult for you to access certain services, offers, and content on the Site, receive customer service, or provide us feedback to improve our products and services. This Site and our services are oriented toward a general audience and intended for adults only. We do not knowingly collect personally identifiable information from those under the age of thirteen (13). If you believe that we have inadvertently collected personally identifiable information from a person under thirteen (13), please contact us so we can investigate and take any necessary remedial measures.
The cookies may reflect demographic or other data linked to data you voluntarily have submitted to us, e.g., your email address. This data is stored in hashed, non-human readable form. You may configure your browser to accept or reject all or some cookies, or notify you when a cookie is set. You can review the “Help” menu of your browser to learn how to change your cookie preferences. Most functions or our site require you to enable cookies.
You may manage your settings in your web browsers to select “do not track.” We do not warrant or represent that our Site will respond to the “do not track” settings in your browser. You may go to other sites to opt out of interest-based adverting. Some of these may include TRUSTe’s Ad Choices, the Network Advertising Initiative’s Consumer Opt-Out Page, the Digital Advertising Alliance’s Consumer Choice Page, or you can also visit Google’s Ad Settings to manage the ads Google serves. PointHeads makes not warranties or representations these or any other opt out sites will perform as described.
YOUR CALIFORNIA PRIVACY RIGHTS
California law permits certain users of our site who are California residents to request certain information regarding disclosure of personal information to third parties for such third parties’ direct marketing purposes during the past year. You may make such a request by emailing us. Please include the full name and contact information for your PointHeads account in your request, and include the statement “Your California Privacy Rights” in the subject field of your email. Please allow thirty (30) days for a response.
CONTACTING THE SITE